Naturopathica

Naturopathica are an American based company who have recently redesigned their products with all packaging made from 100% recycled fibres with a minimum of 35% from post consumer material. The have very similar values to The Body Shop and are a herbalist company with many healing practises coming from the Native American, African and Asian cultures.

I really like this new packaging design, the blue of the bottle just jumps out at you and looks so luxurious and expensive. The label design however is what i find most interesting. With the use of herbal extracts, they have illustrated a simple silhouette on each product depending what the ingredients are depends on the silhouette. This mixed with the luxuries blue bottle and simple but still informative product label works really well for this brand.

My main target audience is females and this is a very feminine way of representing a product, it isn't as organic look as it could be, however when they mix the image as above with the hand illustrations on special paper it really adds to the feel of the product. This is something i could take forward and use with my images for the design on the label on the inside and the paper and illustration on the stock for the outside of the product. This is my favourite product design I have found so far and is definitely something I would be drawn into buying.