"We believe there is only one way to be beautiful, be natural"
A very strong and meaningful quote I have found on the website, this is definitely the approach I want to use - a natural but expensive look. The quote could also be really helpful when looking at the information I post on my product.
I think its really good they state where all their main ingredients are from and why they source them from their, such as to help fair triad farmers in Ghana. these are all really good selling points but unless I were to look them up on the internet I wouldn't really no much about the product and in what way it was fair triad or helping the planet. These are really strong buying points to a customer and would really benefit the product by including some if not all of them.
The body shop have an aim to make customers feel good about themselves, I would expect most similar brand have or hope to have this same ethos. However this is a new area for me that I had no idea they were involved in. It would be really interesting to look into this a bit more and see if I can include this in some way on the months special product.
One area the body shop are renowned for is testing on animals, I think this is a really positive value they hold and opens up a whole new market that many similar suppliers are missing out on.
Finally another big issue which is always arising in everyday life is the environment and recycling. They take a big part in sustainability and the environment, this again is a big selling point opening up a new market to people who wont buy other products. Its also a massive benefit to the environment which is always nice to know. This is something I have to take into consideration whilst redesigning the product, as it is as much as fair trade a large part of The Body Shop.
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