I have started my new brief today for The Body Shop, I am redesigning the top 4 body butters for a moth long promotion event. Below are the 4 body butters I shall be looking at and redesigning. I need to keep in mind all of The body shops values when designing my speciality product as it still needs to be inline with their brand. I have posted a current image of each body butter and a small post of information for each butter.
My opinion on the current design is that I do quiet like it, I have never had a problem with it, The product speaks for its self if you have ever bought it, however it is a very luxurious cream which I don't think is put across through the packaging. It is also quiet expensive for a body moisturiser and the look of the packaging could help reflect this a little bit more as you can be put off by the price and I know from my experience the look of the packaging can sometimes help sway me into spending that little bit more. These are the areas I am going to look at when redesigning the new look for these 4 body butters.
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