Clippers

"Always a pure, natural product - there isn't a single artificial ingredient in any of the products."

Clippers is a fair trade tea company, they offer organic tea, coffee, white tea, Rooibos and the Japanese style Sencha. Their product packaging is really interesting and exciting to look at, I really like it and as expensive as it is for tea I really want it. Its hand drawn style and simple colouring works really well, this style of packaging is very different from the others, but I do still fell an completely different approach like this could really work for the packaging. The illustration is really simple, almost silhouette in style very plain but the type and information presented pulls it all together and gives it a really nice twist.

Here the illustrations are on the packaging, and they work just as well live as flat illustrations. They are the type of design that jumps out at you because its so different and it really fits its organic and fair-trade mark that its follows, this is something i really want to achieve with my designs.