Ikove

Ikove are an organic beauty company and their belief is that nature can provide all that humans need. Nature knows what works lasts and what survives. Their inspiration is nature and its power and balance is used in product development. They have very similar values to The Body Shop in their Fair Trade and Sustainability and believe in preserving the environment, similar to The body Shop money made from their products goes into different schemes, Ikoves ploughs money into preserving the rainforest and Amazonian families.

A scheme unique to their products, which is really interesting and a similar idea could be applied to my redesign is that they have partnered with artisans located in small communities and they offer Brazilian handcrafted products (wooden boxes) made from fallen leaves and arms of Buriti palm trees. I could propose something and design a similar styled product for the special 1 month body butters to be encased it, this would make the product more of a limited edition and speciality product than a best selling range, this could be a really interesting concept to look into.

This product is really quite different, I don't think it necessarily looks like a beauty range this could perhaps be due to the colouring and it almost reminds me of christmas time. However this aside I really like the illustrations they have used and linked the colours to make it look rich in ingredient and qualities. But im not convinced this works across the whole range, it for me is very like the 'taste the difference' range from sainsburys.