Lassi is new yoghurt drink recently launched in London, the packaging and label are designed by The Hose London. Before I started my initial research this is pretty much exactly what I had in my head for the new design. Very simple with the foiled or metallic affect to add that little extra touch making it look expensive and desirable. I really like this type of design, I think it really helps in such a full and busy market, especially when these types of drink are quite expensive and quirky.
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