This is quite fun, and typical of feel good drinks, although i dont really see the point of it. I have noticed with a lot of things created or used for promotion for feel good are pretty pointless, and aren't the things that will introduce a new customer or wider customer base for them, such as the above, or the video with the wig and bottle dancing made by a student. They need something new and different, clearly they want to maintain the same basic ethos and tone of voice, so instead they need to steer it in a slightly different direction and i feel we have achieved this.
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