Sunday, 14 March 2010

Competitive campaigns.


Red bull is one of the most popular energy drinks on the market, there current slogan 'red bull gives you wings' is marketed through advertising, sponsorships, sports and celebrities. Although red bull is one of the top energy drinks its widely known it has health risks yet its marketing campaign is so strong people still drink it on a daily basis.

Powerade is another sports drink, it is manufactured through coca cola, it was first introduced in 1988. Powerade is a full of sugar and syrup and has been criticised for being deceptive with its advertising. 



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