Most of these campaigns i have never even heard of the drink, so just shows how badly they have been advertised. The one above i feel is really cheesy and obvious for an energy drink, this is not at all the idea we want to present with our campaign.
The above clearly plays on the sex appeal this is also not something we want to present with our drink. Especially as its not true, we want to present reality the truth of how good it is and what it can do/make you feel good.
Again iv never head of this drink, but i do really like this campaign bursting out are the 'things' the drink can do for you, this campaign is more aimed towards our original idea, however and not what we are currently trying to present with natural energy.
The message within the image below is really interesting, laying on the idea of pouring fat, although it isn't really what we are going with, if definitely has a strong message within it. Which is something we lack at the moment, we really need something to pick the campaign up, with some sort of slogan.
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