These 3 advertising campaigns are for Gatorade they are appealing to the same 'young adult' audience we are, but they also dont classically use muscle and exorcize to advertise themselves here, which is really interesting and i haven't seen this before. We are looking at promoting the every day general activities and exercise and promoting these with feeling good. Similar to the adverts below they are concentrating on being motivated and active through obvious and simple sport, giving the get up and o feeling.
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