The original lucozade packaging to present day is amazing, i cant believe the difference. The first looks so clinical almost like a cleaning product. Its so untouched and fresh of the market. Looking at the present packaging compared to the original it looks so commercialized and fake, i can see it in a different light not its so strange. Lucozade used to present the slogan 'aid of recovery' and it new slogan 'lucozade replaces lost energy' the design of the bottle also shows the shift of advertising, the packaging was changed and the rebranding was massive. Between 1984-89 the value of Lucozade sales tripled, thanks to the rebrand.
A nice interesting bit of information about lucozade is that one liter of Lucozade Energy contains 700 cal and contains 0.01% of ethanol which kept muslims from drinking it. Until in 2004 the Muslim law declared no one would be committing a religions crime by drinking it.
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