I have documented Sarajo's work before but I never realised he had done informational material like these advertisements below. These are perfect for the types of design I want for my ingredient pages. I have mentioned in a crit that i want to have fun with these briefs and experiment, I don't particularly like type and this would be a fun way of doing it. I really like the simple light coloured pattern work used for the background instead of white, this could be another way to introduce the pattern work used on the outside of the packaging in tying it all together and making it more interesting.
I really like the hand drawn font, and for a professional product I would assume I should use a 'real' font and typed on the computer, however this hold quite a lot of information and is still legible, i definitely think its something i should try out for my ingredients pages.
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