Although I mentioned earlier I did not want to follow a specific character or theme outside of the baking/cooking, I do really like this set. It all matches an fits together really well, I think the fact it has a box to keep everything in safe and tidy is a really good idea. I did like the fact on the other product you could see inside the packaging and see what you were buying, however with a special box to keep everything safe like this you could add a tag booklet showing you. I think this product would be worth paying a little extra for, I like the extra efforts they have gone to with the bun cases and the rocket cutter. These are the types of things which will make my product stand out from other similar things in the supermarket.
Alternatively this cooking set is aimed towards girls and I really like it, the packaging is so different to any of the others I have seen, which is what makes it stand out. Its perfect for a little girl, grab her attention and make mummy buy it. Young children love grown up things and a bag is, the marketing and design for this is really clear and playing on that idea. You can also see in to what you are buying, which was a strong point from the previous sets. Secondly this packaging is a clean and tidy way of keeping all the products together or alternatively the little girl can use the bag. This is definitely my favourite so far!
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