Feel good drinks set out a strategy to launch feel good drinks packaging and logo to promote the feel good taste and benefits of a vitamin drink. They wanted to promote the drinks as a healthy alternative to other energy drinks on the market. For them to be visually engaging, dynamic, life loving and energetic to promote the brands ethos 'live life, laugh lots and feel good.'
The idea was enjoying and celebrating 'feel good moments' the concept created was a character illustration at the centre of the bottle, named Felix who through the positions he expresses shows the functional benefits of the drinks.
Information on this page is taken from: http://www.chrisparker.info/workview_packaging.php?work_id=1
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